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26 January 2010

Cheese and Chocolate

After last week's takeover of the UK chocolate company Cadbury by the US Company Kraft, I was amused by an observation made by Michael Portillo the other day.

He said a British company who made chocolate that was not recognised by the rest of Europe as real chocolate had been taken over by an American company producing something that he could not associate with cheese.

We understand, of course, that Kraft does rather more than produce cheese (real or otherwise), and that Cadbury does produce a darker, more cocoa-rich product for the purists. The fact remains that for a few days Britain felt sad to see such an iconic British independent company with an illustrious past (originating with a Quaker family with the typical social-reformist and caring attitude towards its workforce) at last succumbing to the cruel winds of international capitalism.

As usual, though, the Daily Telegraph's resident cartoonist, Matt, was able to lighten our mood with a picture of a Kraft executive yelling down the phone, "I told you to buy the whole of Cadbury's except the Coffee Creams!"


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